Beaver Liquors has been family owned for 40 years and is the largest wine and liquor store in the Vail Valley. Original owners Rick Cuny and Louie Jordan opened Beaver Liquors in January of 1977 under the name of Benchmark Discount Liquors. In 1980 with the opening of Beaver Creek on the horizon Rick and a bunch of guys were sitting around thinking of all the names with “Beaver” in it. Rick said “Beaver Liquors” and everyone said that’s the best one! With a DBA (doing business as), trademark and business license Beaver Liquors was born! There were some controversy and letters to the editors which gave some publicity and helped fuel the business. A vast majority of people have a sense of humor and that’s the way it was intended”, Rick Cuny.

In 1999 Rick and Louie pondered retirement and stumbled upon David Courtney. David was a local wine rep that offered weekly wine tastings in Rick’s Beaver Liquor t-shirt store. David’s hustle and drive impressed Rick and he offered him a sweat equity partnership. In 2007 David and his wife Michelle purchased Beaver Liquors continuing the tradition of providing the Valley with outstanding selection, service and naughty t-shirts.